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A Book of Firsts

CONCEPT, DESIGN, ILLUSTRATION

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Recruitment materials for Concord Hill School, an institution dedicated to early childhood development. The theme "A Book of Firsts" resonates with parents on their emotional journey from a child’s first steps, to first day of school, to the many other “firsts” that happen on a daily basis.






An oversized, two-color main book was created to house curriculum details and enrollment forms, while a smaller, full-color lookbook showcases the day-to-day experience for Concord Hill students.





Completed while Employed at Design Army; Creative Direction: Pum Lefebure; Photography: Jonah Koch; Copywriting: Paula Wheeler

© 2019 Lucas Badger & noted copyright holders