A Book of FirstsCONCEPT, DESIGN, ILLUSTRATION
Recruitment materials for Concord Hill School, an institution dedicated to early childhood development. The theme "A Book of Firsts" resonates with parents on their emotional journey from a child’s first steps, to first day of school, to the many other “firsts” that happen on a daily basis.
An oversized, two-color main book was created to house curriculum details and enrollment forms, while a smaller, full-color lookbook showcases the day-to-day experience for Concord Hill students.
Completed while Employed at Design Army; Creative Direction: Pum Lefebure; Photography: Jonah Koch; Copywriting: Paula Wheeler