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Medicine at Michigan
DESIGN, ART DIRECTION, WEB DESIGN︎
Complete redesign and relaunch of Medicine at Michigan, a print- and web-based publication for the University of Michigan’s medical school and hospitals (UMHS). A revamped story architecture and updated look re-establish the magazine as UMHS’ international ambassador, connecting its people, science and discoveries to the global community.
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Cover Strategy Previous covers suffered from a multitude of dated design choices. The new strategy utilizes a simpler and more direct design, building a consistent framework for title and story previews while allowing for flexibility to use photographic, narrative, and concept-based images.
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Type & color palettes Importance was placed on finding a dynamic visual language for the publication without too far removing it from the university. The solution came by building a versatile font and color library — some taken directly from the school's brand guidelines, other simply inspired by them — that feels at once unique and familiar to readers.
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![](https://freight.cargo.site/t/original/i/37952dff9ce368b40269e81a1e1c27f4d3c14c784c57600130c5064972c62889/MAM_spread-6.jpg)
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![](https://freight.cargo.site/t/original/i/e132f048e5eb4b0d4079b9520b772a3dafc6b0679f250300527914569fea3407/MAM_spread-7.jpg)
![](https://freight.cargo.site/t/original/i/a9d3c33674811e8d59c4ce0ad859b41f8af9b5ae0c312b937f4b81e8c5fa644c/MAM_feature-4.jpg)
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![](https://freight.cargo.site/t/original/i/a63f469cda5ed02742576fc25931528aac6bff093369a33c796327764c6f520c/MAM_feature-2.jpg)
![](https://freight.cargo.site/t/original/i/ac662c28d12c04e6cd0e532aa255047f89671d58da0c2d0779b28d3ec47c2d25/MAM_feature-3.jpg)
![](https://freight.cargo.site/t/original/i/38f3b147fb681d827d67685372a93862e4a615d5ce49ed54e92529eb59413a70/MAM_feature-9.jpg)
![](https://freight.cargo.site/t/original/i/d08f37dfb5839ff9e581b8a8424d9f8d0917540edff91cd651182c396bf009da/MAM_feature-1.jpg)
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Features Various designs for the redesign launch and subsequent issues.
![](https://freight.cargo.site/t/original/i/941851968e7d40e435ace82cd0bdc69342e1a72c6901a59ba5e7f022d6a26c2e/MAM-web-responsive.jpg)
Website The magazine's website was completely overhauled to form a cohesive experience across all platforms, as well as make it easier for readers to explore and share web-exclusive and archived content.
![](https://freight.cargo.site/t/original/i/e9916e12a6b630a9a2d55e63b3ee7f594570715e112f5c4dd84ce2052d503a10/MAM-desktop-1---browser.jpg)
![](https://freight.cargo.site/t/original/i/4bae10c7b561342835c7bb492271dea8af1df6286275bfbf3ad441322af35e5e/MAM-desktop-2---browser.jpg)
![](https://freight.cargo.site/t/original/i/4569462bb0fe72e22913d51a896e28126fd4c696d749bb19280965127da75756/MAM-desktop-3---browser.jpg)
Completed while employed at B. Creative Group (BCG); Editor: Patrick Cliff; Creative Direction: Greg Bennett, Co-designer: Sarah Yeager