Neenah Paper: Perfect10nCONCEPT, DESIGN, ILLUSTRATION
Promotional book for Neenah Paper, coinciding with the redesign of the CLASSIC® paper line. To showcase the ten colors and two finishes that cross the entire line (known as The Perfect Ten), the concept plays off everything perfect or related to the number 10. Dynamic visuals combine with unique printing and finishing techniques to demonstrate how CLASSIC® papers open up production opportunities and design possibilities.
Completed while Employed at Design Army; Art/Creative Direction: Pum Lefebure, Tom Wright; Photography: Cade Martin; Copywriting: S. W. Smith