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Neenah: The Power of Paper

CONCEPT, DESIGN, ILLUSTRATION

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Promotional book for Neenah’s CLASSIC® Paper line, showcasing colored and textured paper’s lasting impression in direct marketing. The illustrated cover and fun sample pieces combine with real-world marketing statistics to prove to creatives that print isn’t dead in the digital age…if you use it to its fullest potential.






Completed while Employed at Design Army; Creative Direction: Pum Lefebure; Co-designers: Sucha Becky, Kelley Galbreath

© 2019 Lucas Badger & noted copyright holders