![](https://freight.cargo.site/t/original/i/7e668e10b99e5b5e8ea2ac18720249dd292201f55831af2cdc7f7362208d3b83/Neenah-powerPaper-CVR.jpg)
Neenah: The Power of Paper
CONCEPT, DESIGN, ILLUSTRATION︎
Promotional book for Neenah’s CLASSIC® Paper line, showcasing colored and textured paper’s lasting impression in direct marketing. The illustrated cover and fun sample pieces combine with real-world marketing statistics to prove to creatives that print isn’t dead in the digital age…if you use it to its fullest potential.
![](https://freight.cargo.site/t/original/i/05071efc907fec8f0242d74c7616dfa7dae0bf5c43f3b26a65eba975fc1e8472/Neenah-powerPaper-spread1.jpg)
![](https://freight.cargo.site/t/original/i/eface53ec8101dcc1f7f903941b941c90abe79e386c6a0e612807c973b8181fe/Neenah-powerPaper-spread2.jpg)
![](https://freight.cargo.site/t/original/i/a7d7a5d93a9a20a78291d624bd450af7b159e502dad7cfcb8cfab715b3ef2feb/Neenah-powerPaper-MenuSitu.jpg)
![](https://freight.cargo.site/t/original/i/b329041d9c19f00dfbd0af8e4b41ba76ef1e305d9828019f69012a5045046f6e/Neenah-powerPaper-BrocSitu2.jpg)
![](https://freight.cargo.site/t/original/i/39caeb1187588026e1a0cacc5dcf61898cb5bfa54338ee0789506775030a5ad5/Neenah-powerPaper-PkgSitu-2.jpg)
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![](https://freight.cargo.site/t/original/i/ddff36deed7010b51bd0d165580428f49c65104bb44c43848bc698d0ca50c2cb/Neenah-powerPaper-spread3-b.jpg)
![](https://freight.cargo.site/t/original/i/02a0f7c6d1bf604b62dd954520ebdd9c357c6a040a3b7ce4312dd94b54ba7699/Neenah-powerPaper-spread4.jpg)
![](https://freight.cargo.site/t/original/i/5dbdfc2fe9711f4e288679db9ee9713674df9991d35b85f3afd30b12a1627589/Neenah-powerPaper-spread4-b.jpg)
Completed while Employed at Design Army; Creative Direction: Pum Lefebure; Co-designers: Sucha Becky, Kelley Galbreath