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Rebalance IRA


A complete visual environment for Rebalance IRA, an online retirement investing firm. During initial research, it was discovered a that lack of understanding in how investing works and recent economic collapses left their target demographic averse to a brand new, web-based company. The completed brand elements–including a bespoke collection of illustrations–serve to make difficult financial concepts more accessible as well as reinforce the company’s values of truthfulness and clarity.

Within the first 3 months of the website’s launch, funds under Rebalance IRA management tripled, conversion rates are over 20%, and company profiles were features in The New York Times, Wall Street Journal, and Associate Press among others.

Completed while employed at B. Creative Group (BCG); Creative Direction: Kerry Skarda, Christian Lallo

© 2021 Lucas Badger & noted copyright holders