![](https://freight.cargo.site/t/original/i/3d6832a743b978d12b3df9589b9644e53776750cd56cf266f62d6a0619e34bf9/RBI_web-mockup-situ.jpg)
Rebalance IRA
BRANDING, DESIGN, ILLUSTRATION︎
A complete visual environment for Rebalance IRA, an online retirement investing firm. During initial research, it was discovered a that lack of understanding in how investing works and recent economic collapses left their target demographic averse to a brand new, web-based company. The completed brand elements–including a bespoke collection of illustrations–serve to make difficult financial concepts more accessible as well as reinforce the company’s values of truthfulness and clarity.
Within the first 3 months of the website’s launch, funds under Rebalance IRA management tripled, conversion rates are over 20%, and company profiles were features in The New York Times, Wall Street Journal, and Associate Press among others.
Within the first 3 months of the website’s launch, funds under Rebalance IRA management tripled, conversion rates are over 20%, and company profiles were features in The New York Times, Wall Street Journal, and Associate Press among others.
![](https://freight.cargo.site/t/original/i/3254b010631eda314e9b295742cfe48b8dd73b410626342f4d94f5c3f75462bb/RBI_logo.jpg)
![](https://freight.cargo.site/t/original/i/decdcb92bc4e53b40087be73ad02aed778ea20361b8e7ac0039e49b9e6cd650e/RBI-brand-papers.jpg)
![](https://freight.cargo.site/t/original/i/0283ba82213ed2c218d7db8625e194232b492fe3febdd7baf42248d18a491b26/RBI_bizcard_detail.jpg)
![](https://freight.cargo.site/t/original/i/1c1aa0c41f64c37df48e17fedde214b56be154190b23983fb09a83309d1137f9/RBI-brand-guidelines.jpg)
![](https://freight.cargo.site/t/original/i/5e640a1113f76be7946977ccbf829f6659e7d3fb38d0f241247f7897f566600a/RBI_illustrations.jpg)
![](https://freight.cargo.site/t/original/i/61d639cd49fb4d6a666f756e386eceaac1a834f23ed303489f3cb467d4489d7a/RBI_brochure-cover.jpg)
![](https://freight.cargo.site/t/original/i/16f242dd1dd9855b039922c6288539f04bc74e72a61a8afe66ed35aae311fe4c/RBI_brochure-spread1.jpg)
![](https://freight.cargo.site/t/original/i/10f81ed66c11a5db94a379a0265952005b88e1e3d4d5efa45ae30c466d0531ea/RBI_brochure-spread2.jpg)
![](https://freight.cargo.site/t/original/i/1516e2f914ecba7bba75b938f5399f0c849a63c70e07d6335a3dfca422b686c9/RBI_web-responsive.jpg)
![](https://freight.cargo.site/t/original/i/edfcc7bc045c5625cff2f83972f3a0165eef717f1b30d7db9cc37ceed2757120/RBI-mobile-1---browser.jpg)
![](https://freight.cargo.site/t/original/i/a88eac2ceec7d2611fd375f5e0db2435393007ca22fc7d9a299ccf61deea2eca/RBI_web-tablet-situ.jpg)
Completed while employed at B. Creative Group (BCG); Creative Direction: Kerry Skarda, Christian Lallo