Start With What You KnowCONCEPT, DESIGN, ILLUSTRATION
Admission brochures for the American University's Kogod School of Business undergraduate and MBA programs. The campaign theme, “Start With What You Know”, resonates with prospective students who know they want an atypical business school model. A main overview book can be paired with one of three customized program brochures for maximum impact on various target audiences.
Completed while Employed at Design Army; Creative Direction: Pum Lefebure; Photography: Cade Martin; Copywriting: Paula Wheeler