https://lucasbadger.com Lucas Badger - Design + Art Direction Fri, 20 Aug 2021 17:35:18 +0000 https://lucasbadger.com en https://lucasbadger.com/Homepage Thu, 05 Apr 2018 00:16:34 +0000 Lucas Badger - Design + Art Direction https://lucasbadger.com/Homepage https://lucasbadger.com/I-Gorman-Jewelers Thu, 05 Apr 2018 00:05:32 +0000 Lucas Badger - Design + Art Direction https://lucasbadger.com/I-Gorman-Jewelers <img width="2058" height="1286" width_o="2058" height_o="1286" data-src="https://freight.cargo.site/t/original/i/dfbb47fb8e67940626e5968e0d3ad7ea84c38256063d4bb6ef2606af257bbdd0/IGJ-web-responsive.jpg" data-mid="14226393" border="0" src="https://freight.cargo.site/w/1000/i/dfbb47fb8e67940626e5968e0d3ad7ea84c38256063d4bb6ef2606af257bbdd0/IGJ-web-responsive.jpg" /> I.Gorman Jewelers DESIGN, WEB DESIGN, RETOUCHING ︎ E-commerce website for I.Gorman Jewelers, created to compliment their brick-and-mortar showroom in downtown Washington DC. The interface for product browsing was created from scratch, allowing for a thoughtfully considered shopping experience that works seamlessly across all devices. To compliment the site overhaul, we refreshed the brand with new color and typography palettes, and introduced a new look to product photography. <img width="3499" height="8590" width_o="3499" height_o="8590" data-src="https://freight.cargo.site/t/original/i/cc97cebe11cbe2a2f3cd2e1401a2f0bbfc2f7af2aa95e8ac7c6ec23bb212a8b3/IGJ-desktop-1---browser.jpg" data-mid="14226792" border="0" src="https://freight.cargo.site/w/1000/i/cc97cebe11cbe2a2f3cd2e1401a2f0bbfc2f7af2aa95e8ac7c6ec23bb212a8b3/IGJ-desktop-1---browser.jpg" /> <img width="3499" height="2091" width_o="3499" height_o="2091" data-src="https://freight.cargo.site/t/original/i/95628dbf310e0125165bda80215288a591b2e55e3820a442b92a51cb4e0e5b71/IGJ-desktop-2---browser.jpg" data-mid="14226879" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/95628dbf310e0125165bda80215288a591b2e55e3820a442b92a51cb4e0e5b71/IGJ-desktop-2---browser.jpg" /> <img width="3499" height="2091" width_o="3499" height_o="2091" data-src="https://freight.cargo.site/t/original/i/a85497ec89b1383f268d7fca5666c902d44e5d75bcd1134632888fc1d52b89be/IGJ-desktop-3---browser.jpg" data-mid="14226880" border="0" src="https://freight.cargo.site/w/1000/i/a85497ec89b1383f268d7fca5666c902d44e5d75bcd1134632888fc1d52b89be/IGJ-desktop-3---browser.jpg" /> <img width="3499" height="2091" width_o="3499" height_o="2091" data-src="https://freight.cargo.site/t/original/i/ec113accc76b2e19d9b9765184396615742230f26a9062adea209f1ad3ab5343/IGJ-desktop-4---browser.jpg" data-mid="14226881" border="0" src="https://freight.cargo.site/w/1000/i/ec113accc76b2e19d9b9765184396615742230f26a9062adea209f1ad3ab5343/IGJ-desktop-4---browser.jpg" /> <img width="3499" height="2091" width_o="3499" height_o="2091" data-src="https://freight.cargo.site/t/original/i/723efd09d89254179d24e252e51aad0b5b4452848f305a542bce5379ba96bbba/IGJ-desktop-5---browser.jpg" data-mid="14226882" border="0" src="https://freight.cargo.site/w/1000/i/723efd09d89254179d24e252e51aad0b5b4452848f305a542bce5379ba96bbba/IGJ-desktop-5---browser.jpg" /> <img width="1898" height="1186" width_o="1898" height_o="1186" data-src="https://freight.cargo.site/t/original/i/ffda08c1be6176bcd6ea162a1a8d419e3279811dbe72b6a766982308fb498d88/IGJ-tablet-mobile-1---browser.jpg" data-mid="14226890" border="0" src="https://freight.cargo.site/w/1000/i/ffda08c1be6176bcd6ea162a1a8d419e3279811dbe72b6a766982308fb498d88/IGJ-tablet-mobile-1---browser.jpg" /><img width="1894" height="1184" width_o="1894" height_o="1184" data-src="https://freight.cargo.site/t/original/i/b164e30408b212316a304d297c1872a415624cc8a22d32b4c153f9f6c3e10671/IGJ-tablet-mobile-2---browser.jpg" data-mid="14226891" border="0" src="https://freight.cargo.site/w/1000/i/b164e30408b212316a304d297c1872a415624cc8a22d32b4c153f9f6c3e10671/IGJ-tablet-mobile-2---browser.jpg" /><img width="1892" height="1182" width_o="1892" height_o="1182" data-src="https://freight.cargo.site/t/original/i/3d5c391f7df981f3c84e6e84ba98c9d51b1773b81204ce68745eb0bee7606a3b/IGJ-tablet-mobile-3---browser.jpg" data-mid="14226892" border="0" src="https://freight.cargo.site/w/1000/i/3d5c391f7df981f3c84e6e84ba98c9d51b1773b81204ce68745eb0bee7606a3b/IGJ-tablet-mobile-3---browser.jpg" /><img width="1898" height="1186" width_o="1898" height_o="1186" data-src="https://freight.cargo.site/t/original/i/218e1ccb9382cbebcceac36fdb8dc0cb795b84d0c41d573c8c72f2f7e4d93e4c/IGJ-tablet-mobile-4---browser.jpg" data-mid="14226893" border="0" src="https://freight.cargo.site/w/1000/i/218e1ccb9382cbebcceac36fdb8dc0cb795b84d0c41d573c8c72f2f7e4d93e4c/IGJ-tablet-mobile-4---browser.jpg" /> Completed while employed at B. Creative Group (BCG); Creative Direction: Christian Lallo; Photography: Gary Landsman https://lucasbadger.com/Andy-Factory Fri, 20 Aug 2021 17:35:18 +0000 Lucas Badger - Design + Art Direction https://lucasbadger.com/Andy-Factory <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/c3357a305f8deb54527e99d3de7aed13654e39e18c913f7115fbca42684a86d9/_AF_image_posters.jpg" data-mid="116951020" border="0" src="https://freight.cargo.site/w/1000/i/c3357a305f8deb54527e99d3de7aed13654e39e18c913f7115fbca42684a86d9/_AF_image_posters.jpg" /> Andy FactoryBRANDING, DESIGN, PACKAGING ︎ Identity and packaging suite for Andy Factory, a budding sauce company who relaunched their flagship product, “Uncle Dell’s Mambo Sauce”, in late 2019. Founded by two teenage brothers, the objective was to create a brand experience that captured their distinctly youthful vibe, honored and elevated mambo sauce’s origins in Washington D.C. carryout restaurants, and commanded attention on store shelves next to more widely familiar condiments. <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/9eb19b407f73eb889efb341bc7a600b2caaceb02f3fe6d1cf383a4f1c21646cd/_AF_image_logo.jpg" data-mid="116951021" border="0" src="https://freight.cargo.site/w/1000/i/9eb19b407f73eb889efb341bc7a600b2caaceb02f3fe6d1cf383a4f1c21646cd/_AF_image_logo.jpg" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/2a8bc13d0c3e29e85a13609afabab07eba82af4fafe079d04afde4e366add61c/_AF_image_stationery.jpg" data-mid="116951022" border="0" src="https://freight.cargo.site/w/1000/i/2a8bc13d0c3e29e85a13609afabab07eba82af4fafe079d04afde4e366add61c/_AF_image_stationery.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/6cb58cd0fbfa272a4e0124d3a13e24dd9fbde3faf21ae95d59d1955b7df65e37/_AF_image_bizcards.jpg" data-mid="116951023" border="0" src="https://freight.cargo.site/w/1000/i/6cb58cd0fbfa272a4e0124d3a13e24dd9fbde3faf21ae95d59d1955b7df65e37/_AF_image_bizcards.jpg" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/d07f1d840b17440fe371d98120d1a24a729f885a7f0c521cc0100e3c0b6feb5f/_AF_image_bottles.jpg" data-mid="116951024" border="0" src="https://freight.cargo.site/w/1000/i/d07f1d840b17440fe371d98120d1a24a729f885a7f0c521cc0100e3c0b6feb5f/_AF_image_bottles.jpg" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/8d0b903c96fc2e1f97c3c2d9cd067912ea2e27bf3f9f5fbf0d03db7bd356f04d/_AF_image_website.jpg" data-mid="116951026" border="0" src="https://freight.cargo.site/w/1000/i/8d0b903c96fc2e1f97c3c2d9cd067912ea2e27bf3f9f5fbf0d03db7bd356f04d/_AF_image_website.jpg" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/8bc9d8619ac5dda1ebca83e009735e77344b9d4131a5cf51fc65909519a015a8/_AF_image_social.jpg" data-mid="116951025" border="0" src="https://freight.cargo.site/w/1000/i/8bc9d8619ac5dda1ebca83e009735e77344b9d4131a5cf51fc65909519a015a8/_AF_image_social.jpg" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/aa09c378fee2311b83ab3f62c27bdb61d28b97040091ed552e571fc1b68f40b1/_AF_image_presskit-1.jpg" data-mid="116951027" border="0" src="https://freight.cargo.site/w/1000/i/aa09c378fee2311b83ab3f62c27bdb61d28b97040091ed552e571fc1b68f40b1/_AF_image_presskit-1.jpg" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/84f26eff8db924270210c9bb03f5d0da746754bc0233c32236d805672b41b563/_AF_image_presskit-2.jpg" data-mid="116951028" border="0" src="https://freight.cargo.site/w/1000/i/84f26eff8db924270210c9bb03f5d0da746754bc0233c32236d805672b41b563/_AF_image_presskit-2.jpg" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/86b80baeb0167e199759cbc413683771470c9fd10816b31c173ae97e28a87562/_AF_image_shirts.jpg" data-mid="116951029" border="0" src="https://freight.cargo.site/w/1000/i/86b80baeb0167e199759cbc413683771470c9fd10816b31c173ae97e28a87562/_AF_image_shirts.jpg" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/5025e722066b707530b00db89f46eaff6be7de67876e594c42723bb6154756d8/_AF_image_pins.jpg" data-mid="116951031" border="0" src="https://freight.cargo.site/w/1000/i/5025e722066b707530b00db89f46eaff6be7de67876e594c42723bb6154756d8/_AF_image_pins.jpg" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/324ec8a596730ca48bc4638fec9130c21245182dd60953db6c96920de1604c93/_AF_image_mugs.jpg" data-mid="116951030" border="0" src="https://freight.cargo.site/w/1000/i/324ec8a596730ca48bc4638fec9130c21245182dd60953db6c96920de1604c93/_AF_image_mugs.jpg" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/3713fd7ec412a53508f59f5761930d9ac4e14b8cd6e11b22e3334769b159eed4/_AF_image_sticker.jpg" data-mid="116951032" border="0" src="https://freight.cargo.site/w/1000/i/3713fd7ec412a53508f59f5761930d9ac4e14b8cd6e11b22e3334769b159eed4/_AF_image_sticker.jpg" /> Completed while employed at Octavo Designs; Creative Direction: Sue Hough https://lucasbadger.com/Rebalance-IRA Sun, 29 Apr 2018 23:27:06 +0000 Lucas Badger - Design + Art Direction https://lucasbadger.com/Rebalance-IRA <img width="3222" height="2013" width_o="3222" height_o="2013" data-src="https://freight.cargo.site/t/original/i/3d6832a743b978d12b3df9589b9644e53776750cd56cf266f62d6a0619e34bf9/RBI_web-mockup-situ.jpg" data-mid="15576155" border="0" src="https://freight.cargo.site/w/1000/i/3d6832a743b978d12b3df9589b9644e53776750cd56cf266f62d6a0619e34bf9/RBI_web-mockup-situ.jpg" /> Rebalance IRA BRANDING, DESIGN, ILLUSTRATION ︎ A complete visual environment for Rebalance IRA, an online retirement investing firm. During initial research, it was discovered a that lack of understanding in how investing works and recent economic collapses left their target demographic averse to a brand new, web-based company. The completed brand elements–including a bespoke collection of illustrations–serve to make difficult financial concepts more accessible as well as reinforce the company’s values of truthfulness and clarity. Within the first 3 months of the website’s launch, funds under Rebalance IRA management tripled, conversion rates are over 20%, and company profiles were features in The New York Times, Wall Street Journal, and Associate Press among others. <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/3254b010631eda314e9b295742cfe48b8dd73b410626342f4d94f5c3f75462bb/RBI_logo.jpg" data-mid="15576153" border="0" src="https://freight.cargo.site/w/1000/i/3254b010631eda314e9b295742cfe48b8dd73b410626342f4d94f5c3f75462bb/RBI_logo.jpg" /> <img width="3023" height="1889" width_o="3023" height_o="1889" data-src="https://freight.cargo.site/t/original/i/decdcb92bc4e53b40087be73ad02aed778ea20361b8e7ac0039e49b9e6cd650e/RBI-brand-papers.jpg" data-mid="15576139" border="0" src="https://freight.cargo.site/w/1000/i/decdcb92bc4e53b40087be73ad02aed778ea20361b8e7ac0039e49b9e6cd650e/RBI-brand-papers.jpg" /><img width="4000" height="2500" width_o="4000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/0283ba82213ed2c218d7db8625e194232b492fe3febdd7baf42248d18a491b26/RBI_bizcard_detail.jpg" data-mid="15576143" border="0" src="https://freight.cargo.site/w/1000/i/0283ba82213ed2c218d7db8625e194232b492fe3febdd7baf42248d18a491b26/RBI_bizcard_detail.jpg" /><img width="3499" height="2091" width_o="3499" height_o="2091" data-src="https://freight.cargo.site/t/original/i/1c1aa0c41f64c37df48e17fedde214b56be154190b23983fb09a83309d1137f9/RBI-brand-guidelines.jpg" data-mid="15576138" border="0" src="https://freight.cargo.site/w/1000/i/1c1aa0c41f64c37df48e17fedde214b56be154190b23983fb09a83309d1137f9/RBI-brand-guidelines.jpg" /><img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/5e640a1113f76be7946977ccbf829f6659e7d3fb38d0f241247f7897f566600a/RBI_illustrations.jpg" data-mid="15576152" border="0" src="https://freight.cargo.site/w/1000/i/5e640a1113f76be7946977ccbf829f6659e7d3fb38d0f241247f7897f566600a/RBI_illustrations.jpg" /> <img width="1962" height="1226" width_o="1962" height_o="1226" data-src="https://freight.cargo.site/t/original/i/61d639cd49fb4d6a666f756e386eceaac1a834f23ed303489f3cb467d4489d7a/RBI_brochure-cover.jpg" data-mid="15576145" border="0" src="https://freight.cargo.site/w/1000/i/61d639cd49fb4d6a666f756e386eceaac1a834f23ed303489f3cb467d4489d7a/RBI_brochure-cover.jpg" /> <img width="2202" height="1376" width_o="2202" height_o="1376" data-src="https://freight.cargo.site/t/original/i/16f242dd1dd9855b039922c6288539f04bc74e72a61a8afe66ed35aae311fe4c/RBI_brochure-spread1.jpg" data-mid="15576146" border="0" src="https://freight.cargo.site/w/1000/i/16f242dd1dd9855b039922c6288539f04bc74e72a61a8afe66ed35aae311fe4c/RBI_brochure-spread1.jpg" /> <img width="2202" height="1376" width_o="2202" height_o="1376" data-src="https://freight.cargo.site/t/original/i/10f81ed66c11a5db94a379a0265952005b88e1e3d4d5efa45ae30c466d0531ea/RBI_brochure-spread2.jpg" data-mid="15576149" border="0" src="https://freight.cargo.site/w/1000/i/10f81ed66c11a5db94a379a0265952005b88e1e3d4d5efa45ae30c466d0531ea/RBI_brochure-spread2.jpg" /> <img width="1762" height="1102" width_o="1762" height_o="1102" data-src="https://freight.cargo.site/t/original/i/1516e2f914ecba7bba75b938f5399f0c849a63c70e07d6335a3dfca422b686c9/RBI_web-responsive.jpg" data-mid="15576157" border="0" src="https://freight.cargo.site/w/1000/i/1516e2f914ecba7bba75b938f5399f0c849a63c70e07d6335a3dfca422b686c9/RBI_web-responsive.jpg" /> <img width="3499" height="2091" width_o="3499" height_o="2091" data-src="https://freight.cargo.site/t/original/i/edfcc7bc045c5625cff2f83972f3a0165eef717f1b30d7db9cc37ceed2757120/RBI-mobile-1---browser.jpg" data-mid="15576141" border="0" src="https://freight.cargo.site/w/1000/i/edfcc7bc045c5625cff2f83972f3a0165eef717f1b30d7db9cc37ceed2757120/RBI-mobile-1---browser.jpg" /> <img width="4808" height="3004" width_o="4808" height_o="3004" data-src="https://freight.cargo.site/t/original/i/a88eac2ceec7d2611fd375f5e0db2435393007ca22fc7d9a299ccf61deea2eca/RBI_web-tablet-situ.jpg" data-mid="15576158" border="0" src="https://freight.cargo.site/w/1000/i/a88eac2ceec7d2611fd375f5e0db2435393007ca22fc7d9a299ccf61deea2eca/RBI_web-tablet-situ.jpg" /> Completed while employed at B. Creative Group (BCG); Creative Direction: Kerry Skarda, Christian Lallo https://lucasbadger.com/America-Votes Mon, 16 Apr 2018 23:56:56 +0000 Lucas Badger - Design + Art Direction https://lucasbadger.com/America-Votes <img width="2293" height="1433" width_o="2293" height_o="1433" data-src="https://freight.cargo.site/t/original/i/81ed16f0c1910c123562d7e9a05526cfaaa9aff54b6b64539711fe6397b0f5e8/AV_header.jpg" data-mid="14894208" border="0" src="https://freight.cargo.site/w/1000/i/81ed16f0c1910c123562d7e9a05526cfaaa9aff54b6b64539711fe6397b0f5e8/AV_header.jpg" /> America VotesBRANDING, DESIGN︎ Rebranding for America Votes, a national voter advocacy organization. Aiming to engage a younger audience across political party lines, the red and blue stripe design is a bold yet sophisticated evolution of the familiar visual language associated with national politics. <img width="3144" height="1964" width_o="3144" height_o="1964" data-src="https://freight.cargo.site/t/original/i/f36755fc080c8ddf401d2bb395bb4ff97c3b2ba848c73be6bbb32573fac91a14/AV_logos.jpg" data-mid="14894217" border="0" src="https://freight.cargo.site/w/1000/i/f36755fc080c8ddf401d2bb395bb4ff97c3b2ba848c73be6bbb32573fac91a14/AV_logos.jpg" /> <img width="2670" height="1670" width_o="2670" height_o="1670" data-src="https://freight.cargo.site/t/original/i/522900efa6d568009f5026de7fb4d74a0cab9298894c9f2100123297ea1115d6/AV_brand-papers.jpg" data-mid="14894202" border="0" src="https://freight.cargo.site/w/1000/i/522900efa6d568009f5026de7fb4d74a0cab9298894c9f2100123297ea1115d6/AV_brand-papers.jpg" /> <img width="3206" height="2005" width_o="3206" height_o="2005" data-src="https://freight.cargo.site/t/original/i/463174512b1517d1ae0000700c2de77e856e2388d238ba6e724af4d01b6d2da3/AV_bizcard_situ.jpg" data-mid="14894201" border="0" src="https://freight.cargo.site/w/1000/i/463174512b1517d1ae0000700c2de77e856e2388d238ba6e724af4d01b6d2da3/AV_bizcard_situ.jpg" /><img width="1831" height="1144" width_o="1831" height_o="1144" data-src="https://freight.cargo.site/t/original/i/6090b0d1cd9b07dd8e5d2218d2c645c0e07f196ddd1daf0259137d73cc049c8a/AV_invite1.jpg" data-mid="14894209" border="0" src="https://freight.cargo.site/w/1000/i/6090b0d1cd9b07dd8e5d2218d2c645c0e07f196ddd1daf0259137d73cc049c8a/AV_invite1.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1292afad3adb34ae10462690f65c7f13b52aaa35bad84c9c5c96a2244b9d43d4/AV_buttons.jpg" data-mid="14894203" border="0" src="https://freight.cargo.site/w/1000/i/1292afad3adb34ae10462690f65c7f13b52aaa35bad84c9c5c96a2244b9d43d4/AV_buttons.jpg" /> <img width="2462" height="1539" width_o="2462" height_o="1539" data-src="https://freight.cargo.site/t/original/i/b4f617bcd8a6d08b9b11d68e869bf3086da82ab6e6b2b9418e1f6a1a9c423908/AV_document.jpg" data-mid="14894206" border="0" src="https://freight.cargo.site/w/1000/i/b4f617bcd8a6d08b9b11d68e869bf3086da82ab6e6b2b9418e1f6a1a9c423908/AV_document.jpg" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/368afdce97820747ffabd212e9bb9513ddf2ad357fac1ff39c960689fba9231b/AV_dividerPages.jpg" data-mid="14894205" border="0" src="https://freight.cargo.site/w/1000/i/368afdce97820747ffabd212e9bb9513ddf2ad357fac1ff39c960689fba9231b/AV_dividerPages.jpg" /> Completed while employed at Design Army; Creative Direction: Pum Lefebure https://lucasbadger.com/Ronald-Reagan-Renew Sun, 29 Apr 2018 23:43:04 +0000 Lucas Badger - Design + Art Direction https://lucasbadger.com/Ronald-Reagan-Renew <img width="2000" height="1250" width_o="2000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/69fa4d998aaee9b3656574a7790f9b9760515f3c8249d0c4b6b6f7c73606c8af/RRBITC_box-1.jpg" data-mid="15576777" border="0" src="https://freight.cargo.site/w/1000/i/69fa4d998aaee9b3656574a7790f9b9760515f3c8249d0c4b6b6f7c73606c8af/RRBITC_box-1.jpg" /> Ronald Reagan RenewCONCEPT, DESIGN, ILLUSTRATION︎ Promotional kit for the Ronald Reagan Building in DC, designed to educate events planners on the venue’s eco-friendly practices. Developed before “going green” was a more mainstream lifestyle, this kit included a custom tote bag, bamboo USB drive, and a 12-year calendar with witty illustrations and tips for how readers could protect our planet. <img width="2036" height="1273" width_o="2036" height_o="1273" data-src="https://freight.cargo.site/t/original/i/ee9cb7207ac3cd485f0bbe44f0b1b796e24360ccbfd2b6f98f340500c78bbaa9/RRBITC_box-2.jpg" data-mid="15576778" border="0" src="https://freight.cargo.site/w/1000/i/ee9cb7207ac3cd485f0bbe44f0b1b796e24360ccbfd2b6f98f340500c78bbaa9/RRBITC_box-2.jpg" /> <img width="2275" height="1675" width_o="2275" height_o="1675" data-src="https://freight.cargo.site/t/original/i/8dbe89f0be4f02fcc2ab591260b83ca296fc801070fdac2cd07d1acd28bcb35e/RRBITC_item-spread.jpg" data-mid="15576784" border="0" src="https://freight.cargo.site/w/1000/i/8dbe89f0be4f02fcc2ab591260b83ca296fc801070fdac2cd07d1acd28bcb35e/RRBITC_item-spread.jpg" /> <img width="2070" height="3312" width_o="2070" height_o="3312" data-src="https://freight.cargo.site/t/original/i/e1dae0f593052d398c210ee4b1e01b15a80904f889fe9e2956e77e8381cd082f/RRBITC_Canvas_Tote_Bag.jpg" data-mid="15576780" border="0" src="https://freight.cargo.site/w/1000/i/e1dae0f593052d398c210ee4b1e01b15a80904f889fe9e2956e77e8381cd082f/RRBITC_Canvas_Tote_Bag.jpg" /> <img width="3862" height="2414" width_o="3862" height_o="2414" data-src="https://freight.cargo.site/t/original/i/fa44fd5e560e791a6adbecff3a169ff3576b7140a2dbc1e73cbcd6ad21756d9d/RRBITC_usb-card.jpg" data-mid="15576785" border="0" src="https://freight.cargo.site/w/1000/i/fa44fd5e560e791a6adbecff3a169ff3576b7140a2dbc1e73cbcd6ad21756d9d/RRBITC_usb-card.jpg" /> <img width="1770" height="1106" width_o="1770" height_o="1106" data-src="https://freight.cargo.site/t/original/i/efd7e6fd3e11c06c2df69e8618a31c602a59cf2b2664988e6f26e7b0a955ad40/RRBITC_calendar.jpg" data-mid="15576779" border="0" src="https://freight.cargo.site/w/1000/i/efd7e6fd3e11c06c2df69e8618a31c602a59cf2b2664988e6f26e7b0a955ad40/RRBITC_calendar.jpg" /><img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/c149b341b54aeb7404ef3208db4541f867add2e97e9e811b1fca83dc1a011ed7/RRBITC_illustrations-1.jpg" data-mid="15576781" border="0" src="https://freight.cargo.site/w/1000/i/c149b341b54aeb7404ef3208db4541f867add2e97e9e811b1fca83dc1a011ed7/RRBITC_illustrations-1.jpg" /><img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1648f7536ec10f3c27eb722689f714e964006516472e7e0bc436291288a4f4c1/RRBITC_illustrations-2.jpg" data-mid="15576782" border="0" src="https://freight.cargo.site/w/1000/i/1648f7536ec10f3c27eb722689f714e964006516472e7e0bc436291288a4f4c1/RRBITC_illustrations-2.jpg" /> Completed while employed at Design Army; Creative Direction: Pum Lefebure https://lucasbadger.com/Sage-Cakery Wed, 08 Jul 2020 00:22:09 +0000 Lucas Badger - Design + Art Direction https://lucasbadger.com/Sage-Cakery <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/335d2ffbc036af1b2637aff198a57491061d62760122486bf722ddfec8620cc0/SC_logo-header.jpg" data-mid="116951060" border="0" src="https://freight.cargo.site/w/1000/i/335d2ffbc036af1b2637aff198a57491061d62760122486bf722ddfec8620cc0/SC_logo-header.jpg" /> Sage CakeryBRANDING, DESIGN, PACKAGING ︎ Identity design for Sage Cakery, a thriving community bake shop and cafe in Urbana, MD, dedicated to small-batch baking and organic ingredients. The branding is centered around the logotype, with a series of accompanying elements—a brand seal, illustrative patterns, packaging, and signage—that play to the rustic yet modern nature of the space, its offerings, and the neighborhood. <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/679f73231c31133c1801ab738df21634c2f456a62185e426cb0537696da95b62/SC_brand-board-copy.jpg" data-mid="116951080" border="0" src="https://freight.cargo.site/w/1000/i/679f73231c31133c1801ab738df21634c2f456a62185e426cb0537696da95b62/SC_brand-board-copy.jpg" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/12e891f83ad97bf77bba5eb0ded10633fa2432ca0dc69dd4d5dcfd92388c8a12/SC_bizcards.jpg" data-mid="116951106" border="0" src="https://freight.cargo.site/w/1000/i/12e891f83ad97bf77bba5eb0ded10633fa2432ca0dc69dd4d5dcfd92388c8a12/SC_bizcards.jpg" /><img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/2c4ee8cf13198119b604dcc64701af2b8448bd47d0d82e337b4eccc2ebfada6b/SC_menus_blue.jpg" data-mid="116951116" border="0" src="https://freight.cargo.site/w/1000/i/2c4ee8cf13198119b604dcc64701af2b8448bd47d0d82e337b4eccc2ebfada6b/SC_menus_blue.jpg" /><img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/91f193e329ce219bd210a10dfa036d1d26cd4fa6f0d33a4f383551fd60307270/SC_coffee-cups.jpg" data-mid="116951138" border="0" src="https://freight.cargo.site/w/1000/i/91f193e329ce219bd210a10dfa036d1d26cd4fa6f0d33a4f383551fd60307270/SC_coffee-cups.jpg" /><img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/03dcfcaaef637ff2d938157f614173967f0f5176c34805e9dd92ff6fab4bb55f/SC_cloth-patterns.jpg" data-mid="116951142" border="0" src="https://freight.cargo.site/w/1000/i/03dcfcaaef637ff2d938157f614173967f0f5176c34805e9dd92ff6fab4bb55f/SC_cloth-patterns.jpg" /><img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/cdc028c1a6132f8e0936b9c07379bb1f7f4fbd00f876d57cbda42b986f55008d/SC_four-cupcake-box.jpg" data-mid="116951168" border="0" src="https://freight.cargo.site/w/1000/i/cdc028c1a6132f8e0936b9c07379bb1f7f4fbd00f876d57cbda42b986f55008d/SC_four-cupcake-box.jpg" /><img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/84d11eebc2bf2c0d41dbb21dc857194b336421d256f51a74b80fdb2619eef9e3/SC_box_detail.jpg" data-mid="116951214" border="0" src="https://freight.cargo.site/w/1000/i/84d11eebc2bf2c0d41dbb21dc857194b336421d256f51a74b80fdb2619eef9e3/SC_box_detail.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/d8e5d3b104af07fea7edc4c0801f202342a3e1a6a0f62ebb0a71a9f1cff7676c/SC_one-cupcake-box_SQ.jpg" data-mid="116951241" border="0" src="https://freight.cargo.site/w/1000/i/d8e5d3b104af07fea7edc4c0801f202342a3e1a6a0f62ebb0a71a9f1cff7676c/SC_one-cupcake-box_SQ.jpg" /> <img width="2400" height="3840" width_o="2400" height_o="3840" data-src="https://freight.cargo.site/t/original/i/402088d8dcf0ee3ae69308029015d82e944bc4e9bd084530433539f202f566fc/SC_outdoor-sign.jpg" data-mid="116951254" border="0" src="https://freight.cargo.site/w/1000/i/402088d8dcf0ee3ae69308029015d82e944bc4e9bd084530433539f202f566fc/SC_outdoor-sign.jpg" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/559a2e87cce8a0783cdc3e1d9097c6a4cd45334026a9dbbf7bfda2f4e39b6ad2/SC_Large-window.jpg" data-mid="116951279" border="0" src="https://freight.cargo.site/w/1000/i/559a2e87cce8a0783cdc3e1d9097c6a4cd45334026a9dbbf7bfda2f4e39b6ad2/SC_Large-window.jpg" /> Header image by Amanda Summer Photography. Cupcake images by Jacob Boavista and Angele Kamp, via Unsplash. https://lucasbadger.com/Medicine-at-Michigan Tue, 17 Apr 2018 00:10:08 +0000 Lucas Badger - Design + Art Direction https://lucasbadger.com/Medicine-at-Michigan <img width="2228" height="1392" width_o="2228" height_o="1392" data-src="https://freight.cargo.site/t/original/i/1e419036d962283c9d6d8dfbfd2c0d382ea0562fbaa322ab74a95c0b29e293af/MAM_redesign_Cvr.jpg" data-mid="14894841" border="0" src="https://freight.cargo.site/w/1000/i/1e419036d962283c9d6d8dfbfd2c0d382ea0562fbaa322ab74a95c0b29e293af/MAM_redesign_Cvr.jpg" /> Medicine at Michigan DESIGN, ART DIRECTION, WEB DESIGN︎ Complete redesign and relaunch of Medicine at Michigan, a print- and web-based publication for the University of Michigan’s medical school and hospitals (UMHS). A revamped story architecture and updated look re-establish the magazine as UMHS’ international ambassador, connecting its people, science and discoveries to the global community. <img width="3144" height="1964" width_o="3144" height_o="1964" data-src="https://freight.cargo.site/t/original/i/b9e7476f71bd20e24a3e888eead01f8624cf3c3b3589086e447add1730491fd2/MAM-cover-strategy.jpg" data-mid="15574770" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b9e7476f71bd20e24a3e888eead01f8624cf3c3b3589086e447add1730491fd2/MAM-cover-strategy.jpg" /> <img width="3144" height="1964" width_o="3144" height_o="1964" data-src="https://freight.cargo.site/t/original/i/46b92e95242b557d16418095305f7571335849c383262b8d37271a32c82450a5/MAM-cover-strategy-2.jpg" data-mid="15574769" border="0" src="https://freight.cargo.site/w/1000/i/46b92e95242b557d16418095305f7571335849c383262b8d37271a32c82450a5/MAM-cover-strategy-2.jpg" /> Cover Strategy Previous covers suffered from a multitude of dated design choices. The new strategy utilizes a simpler and more direct design, building a consistent framework for title and story previews while allowing for flexibility to use photographic, narrative, and concept-based images. <img width="3144" height="1964" width_o="3144" height_o="1964" data-src="https://freight.cargo.site/t/original/i/7cc3c13c13ba284a494bef8478336218b3b3517431e2619f76b5c9130e8ff7c1/MAM-palettes.jpg" data-mid="15574889" border="0" src="https://freight.cargo.site/w/1000/i/7cc3c13c13ba284a494bef8478336218b3b3517431e2619f76b5c9130e8ff7c1/MAM-palettes.jpg" /> Type &amp; color palettes Importance was placed on finding a dynamic visual language for the publication without too far removing it from the university. The solution came by building a versatile font and color library — some taken directly from the school's brand guidelines, other simply inspired by them — that feels at once unique and familiar to readers. <img width="2528" height="1580" width_o="2528" height_o="1580" data-src="https://freight.cargo.site/t/original/i/8f7ce8c2cade0d3c0b2da8f1714b8c2c73402cf0b58d167d3958e65b9aa7ad1a/MAM_TOC.jpg" data-mid="15574939" border="0" src="https://freight.cargo.site/w/1000/i/8f7ce8c2cade0d3c0b2da8f1714b8c2c73402cf0b58d167d3958e65b9aa7ad1a/MAM_TOC.jpg" /> <img width="2528" height="1580" width_o="2528" height_o="1580" data-src="https://freight.cargo.site/t/original/i/f0b0ef065d7e714e0c011f9520caae6e02a83922e1ac9cf5495b91afba67c0ca/MAM_spread-1.jpg" data-mid="15574931" border="0" src="https://freight.cargo.site/w/1000/i/f0b0ef065d7e714e0c011f9520caae6e02a83922e1ac9cf5495b91afba67c0ca/MAM_spread-1.jpg" /> <img width="1175" height="1580" width_o="1175" height_o="1580" data-src="https://freight.cargo.site/t/original/i/5ebc0998c98f2ebaa896584a48c1e54b6a028afc409dfe863867bd86481d9589/MAM_spread-2.jpg" data-mid="15574932" border="0" src="https://freight.cargo.site/w/1000/i/5ebc0998c98f2ebaa896584a48c1e54b6a028afc409dfe863867bd86481d9589/MAM_spread-2.jpg" /> <img width="1173" height="1580" width_o="1173" height_o="1580" data-src="https://freight.cargo.site/t/original/i/37952dff9ce368b40269e81a1e1c27f4d3c14c784c57600130c5064972c62889/MAM_spread-6.jpg" data-mid="15574937" border="0" src="https://freight.cargo.site/w/1000/i/37952dff9ce368b40269e81a1e1c27f4d3c14c784c57600130c5064972c62889/MAM_spread-6.jpg" /> <img width="2528" height="1580" width_o="2528" height_o="1580" data-src="https://freight.cargo.site/t/original/i/1033655a10bf44361efd78975848940d52777795bf47e44cb578ee9a47b99ad4/MAM_spread-3.jpg" data-mid="15574933" border="0" src="https://freight.cargo.site/w/1000/i/1033655a10bf44361efd78975848940d52777795bf47e44cb578ee9a47b99ad4/MAM_spread-3.jpg" /> <img width="2528" height="1580" width_o="2528" height_o="1580" data-src="https://freight.cargo.site/t/original/i/c71d32c52945d7743399fb750830c784178a10de51af77500b327f1fef16a895/MAM_spread-4.jpg" data-mid="15574934" border="0" src="https://freight.cargo.site/w/1000/i/c71d32c52945d7743399fb750830c784178a10de51af77500b327f1fef16a895/MAM_spread-4.jpg" /> <img width="2528" height="1580" width_o="2528" height_o="1580" data-src="https://freight.cargo.site/t/original/i/0294879f6106cb8dfc4004b2215a00b0edf96881710269a3ab62b03e8cb618f8/MAM_spread-5.jpg" data-mid="15574936" border="0" src="https://freight.cargo.site/w/1000/i/0294879f6106cb8dfc4004b2215a00b0edf96881710269a3ab62b03e8cb618f8/MAM_spread-5.jpg" /> <img width="2528" height="1580" width_o="2528" height_o="1580" data-src="https://freight.cargo.site/t/original/i/e132f048e5eb4b0d4079b9520b772a3dafc6b0679f250300527914569fea3407/MAM_spread-7.jpg" data-mid="15574938" border="0" src="https://freight.cargo.site/w/1000/i/e132f048e5eb4b0d4079b9520b772a3dafc6b0679f250300527914569fea3407/MAM_spread-7.jpg" /> <img width="2528" height="1580" width_o="2528" height_o="1580" data-src="https://freight.cargo.site/t/original/i/a9d3c33674811e8d59c4ce0ad859b41f8af9b5ae0c312b937f4b81e8c5fa644c/MAM_feature-4.jpg" data-mid="15575122" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a9d3c33674811e8d59c4ce0ad859b41f8af9b5ae0c312b937f4b81e8c5fa644c/MAM_feature-4.jpg" /> <img width="2528" height="1580" width_o="2528" height_o="1580" data-src="https://freight.cargo.site/t/original/i/80f47f1912051dec17664cf107753dac17175f782d371a696ac1fd9b234f88e0/MAM_feature-6.jpg" data-mid="15575124" border="0" src="https://freight.cargo.site/w/1000/i/80f47f1912051dec17664cf107753dac17175f782d371a696ac1fd9b234f88e0/MAM_feature-6.jpg" /> <img width="2528" height="1580" width_o="2528" height_o="1580" data-src="https://freight.cargo.site/t/original/i/97fa52bc88d6fd1911b5fe75796d1c37fd56a344c6ea7d4578e2674103dc8171/MAM_feature-5.jpg" data-mid="15575123" border="0" src="https://freight.cargo.site/w/1000/i/97fa52bc88d6fd1911b5fe75796d1c37fd56a344c6ea7d4578e2674103dc8171/MAM_feature-5.jpg" /> <img width="2528" height="1580" width_o="2528" height_o="1580" data-src="https://freight.cargo.site/t/original/i/a63f469cda5ed02742576fc25931528aac6bff093369a33c796327764c6f520c/MAM_feature-2.jpg" data-mid="46043056" border="0" src="https://freight.cargo.site/w/1000/i/a63f469cda5ed02742576fc25931528aac6bff093369a33c796327764c6f520c/MAM_feature-2.jpg" /> <img width="2528" height="1580" width_o="2528" height_o="1580" data-src="https://freight.cargo.site/t/original/i/ac662c28d12c04e6cd0e532aa255047f89671d58da0c2d0779b28d3ec47c2d25/MAM_feature-3.jpg" data-mid="46043057" border="0" src="https://freight.cargo.site/w/1000/i/ac662c28d12c04e6cd0e532aa255047f89671d58da0c2d0779b28d3ec47c2d25/MAM_feature-3.jpg" /> <img width="2528" height="1580" width_o="2528" height_o="1580" data-src="https://freight.cargo.site/t/original/i/38f3b147fb681d827d67685372a93862e4a615d5ce49ed54e92529eb59413a70/MAM_feature-9.jpg" data-mid="46043060" border="0" src="https://freight.cargo.site/w/1000/i/38f3b147fb681d827d67685372a93862e4a615d5ce49ed54e92529eb59413a70/MAM_feature-9.jpg" /> <img width="2528" height="1580" width_o="2528" height_o="1580" data-src="https://freight.cargo.site/t/original/i/d08f37dfb5839ff9e581b8a8424d9f8d0917540edff91cd651182c396bf009da/MAM_feature-1.jpg" data-mid="46043055" border="0" src="https://freight.cargo.site/w/1000/i/d08f37dfb5839ff9e581b8a8424d9f8d0917540edff91cd651182c396bf009da/MAM_feature-1.jpg" /> <img width="2528" height="1580" width_o="2528" height_o="1580" data-src="https://freight.cargo.site/t/original/i/2ed10210ac59cc0a1ab281955949fd4322aab05aeb3cab9ab2a635172a159dec/MAM_feature-7.jpg" data-mid="46043058" border="0" src="https://freight.cargo.site/w/1000/i/2ed10210ac59cc0a1ab281955949fd4322aab05aeb3cab9ab2a635172a159dec/MAM_feature-7.jpg" /> <img width="2528" height="1580" width_o="2528" height_o="1580" data-src="https://freight.cargo.site/t/original/i/716aa0cef048885be19efcf77cd935c5be6b234225672ad5b80a91ba903c8191/MAM_feature-8.jpg" data-mid="46043059" border="0" src="https://freight.cargo.site/w/1000/i/716aa0cef048885be19efcf77cd935c5be6b234225672ad5b80a91ba903c8191/MAM_feature-8.jpg" /> Features Various designs for the redesign launch and subsequent issues. <img width="2058" height="1286" width_o="2058" height_o="1286" data-src="https://freight.cargo.site/t/original/i/941851968e7d40e435ace82cd0bdc69342e1a72c6901a59ba5e7f022d6a26c2e/MAM-web-responsive.jpg" data-mid="15575845" border="0" src="https://freight.cargo.site/w/1000/i/941851968e7d40e435ace82cd0bdc69342e1a72c6901a59ba5e7f022d6a26c2e/MAM-web-responsive.jpg" /> Website&nbsp;The magazine's website was completely overhauled to form a cohesive experience across all platforms, as well as make it easier for readers to explore and share web-exclusive and archived content. <img width="3499" height="4500" width_o="3499" height_o="4500" data-src="https://freight.cargo.site/t/original/i/e9916e12a6b630a9a2d55e63b3ee7f594570715e112f5c4dd84ce2052d503a10/MAM-desktop-1---browser.jpg" data-mid="15575999" border="0" src="https://freight.cargo.site/w/1000/i/e9916e12a6b630a9a2d55e63b3ee7f594570715e112f5c4dd84ce2052d503a10/MAM-desktop-1---browser.jpg" /> <img width="3499" height="4200" width_o="3499" height_o="4200" data-src="https://freight.cargo.site/t/original/i/4bae10c7b561342835c7bb492271dea8af1df6286275bfbf3ad441322af35e5e/MAM-desktop-2---browser.jpg" data-mid="15576000" border="0" src="https://freight.cargo.site/w/1000/i/4bae10c7b561342835c7bb492271dea8af1df6286275bfbf3ad441322af35e5e/MAM-desktop-2---browser.jpg" /> <img width="3499" height="4200" width_o="3499" height_o="4200" data-src="https://freight.cargo.site/t/original/i/4569462bb0fe72e22913d51a896e28126fd4c696d749bb19280965127da75756/MAM-desktop-3---browser.jpg" data-mid="15576001" border="0" src="https://freight.cargo.site/w/1000/i/4569462bb0fe72e22913d51a896e28126fd4c696d749bb19280965127da75756/MAM-desktop-3---browser.jpg" /> Completed while employed at B. Creative Group (BCG); Editor: Patrick Cliff; Creative Direction: Greg Bennett,&nbsp;Co-designer: Sarah Yeager https://lucasbadger.com/Karla-Colletto-Catalog Fri, 05 Jul 2019 20:22:36 +0000 Lucas Badger - Design + Art Direction https://lucasbadger.com/Karla-Colletto-Catalog <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/df0451b0286e149a0c18ebab3d42717d23d62fdb5a4bf995c8da756cdc89d151/KC-Catalog_CVR-2.jpg" data-mid="46048729" border="0" src="https://freight.cargo.site/w/1000/i/df0451b0286e149a0c18ebab3d42717d23d62fdb5a4bf995c8da756cdc89d151/KC-Catalog_CVR-2.jpg" /> Karla Colletto: Catalog CONCEPT, DESIGN, RETOUCHING ︎ Commemorative lookbook celebrating the 25th anniversary of swimwear designer Karla Colletto. Working with about half the usual budget in past years, we seized the opportunity to use mannequins in place of human models to highlight each suit as a unique piece of wearable art. The end product makes a splash big enough to grab the attention of the ever-changing fashion world. <img width="6497" height="4061" width_o="6497" height_o="4061" data-src="https://freight.cargo.site/t/original/i/d4fe1cbfbf98707eaef4c94b2853e2e12edb3d755e4ff4dfc254806c3c88a7d6/KC-Catalog_opening.jpg" data-mid="46048730" border="0" src="https://freight.cargo.site/w/1000/i/d4fe1cbfbf98707eaef4c94b2853e2e12edb3d755e4ff4dfc254806c3c88a7d6/KC-Catalog_opening.jpg" /><img width="3138" height="1961" width_o="3138" height_o="1961" data-src="https://freight.cargo.site/t/original/i/dd1843b2ce474cf8233ff4c90197f6c388c8245d80bf84a2bed127984a9f7331/KC-Catalog_spread-5-2.jpg" data-mid="46048731" border="0" src="https://freight.cargo.site/w/1000/i/dd1843b2ce474cf8233ff4c90197f6c388c8245d80bf84a2bed127984a9f7331/KC-Catalog_spread-5-2.jpg" /><img width="3136" height="1960" width_o="3136" height_o="1960" data-src="https://freight.cargo.site/t/original/i/bc39a065a0c9a60b26515f9b030767ee2f91251e0fb74caa4366e4d33f7d729d/KC-Catalog_spread-6-2.jpg" data-mid="46048929" border="0" src="https://freight.cargo.site/w/1000/i/bc39a065a0c9a60b26515f9b030767ee2f91251e0fb74caa4366e4d33f7d729d/KC-Catalog_spread-6-2.jpg" /><img width="3142" height="1963" width_o="3142" height_o="1963" data-src="https://freight.cargo.site/t/original/i/c9e034f285ac5ed611bffc203af88dd94ba923c1dfd9a9ff6942a5194e08a598/KC-Catalog_spread-7-2.jpg" data-mid="46048933" border="0" src="https://freight.cargo.site/w/1000/i/c9e034f285ac5ed611bffc203af88dd94ba923c1dfd9a9ff6942a5194e08a598/KC-Catalog_spread-7-2.jpg" /><img width="3140" height="1963" width_o="3140" height_o="1963" data-src="https://freight.cargo.site/t/original/i/7e7ba8693f4a47209cdd68f4eca84d183f1f922e739e692cb79863687b0dd35b/KC-Catalog_spread-8.jpg" data-mid="46048936" border="0" src="https://freight.cargo.site/w/1000/i/7e7ba8693f4a47209cdd68f4eca84d183f1f922e739e692cb79863687b0dd35b/KC-Catalog_spread-8.jpg" /><img width="3134" height="1959" width_o="3134" height_o="1959" data-src="https://freight.cargo.site/t/original/i/b872e83bbfbcf3a2a2d168bbfa7f81ffe0085d97dea7481b7ec49356d20f5c1d/KC-Catalog_spread-9.jpg" data-mid="46048940" border="0" src="https://freight.cargo.site/w/1000/i/b872e83bbfbcf3a2a2d168bbfa7f81ffe0085d97dea7481b7ec49356d20f5c1d/KC-Catalog_spread-9.jpg" /><img width="3136" height="1960" width_o="3136" height_o="1960" data-src="https://freight.cargo.site/t/original/i/a61b613e49aa46a6bd618eec342d12601009888e8dc7c42e368e6c5123a5e8a0/KC-Catalog_spread-10.jpg" data-mid="46048944" border="0" src="https://freight.cargo.site/w/1000/i/a61b613e49aa46a6bd618eec342d12601009888e8dc7c42e368e6c5123a5e8a0/KC-Catalog_spread-10.jpg" /><img width="3136" height="1960" width_o="3136" height_o="1960" data-src="https://freight.cargo.site/t/original/i/68cae9043cf1b398af40139f83492cb2c5d7386293f2356392495fd3092ba3e9/KC-Catalog_spread-11.jpg" data-mid="46048946" border="0" src="https://freight.cargo.site/w/1000/i/68cae9043cf1b398af40139f83492cb2c5d7386293f2356392495fd3092ba3e9/KC-Catalog_spread-11.jpg" /><img width="3132" height="1958" width_o="3132" height_o="1958" data-src="https://freight.cargo.site/t/original/i/88072901ced3eb192bc2e52953cc5dced221690fa5b995bac1301733deaff17d/KC-Catalog_spread-12.jpg" data-mid="46048947" border="0" src="https://freight.cargo.site/w/1000/i/88072901ced3eb192bc2e52953cc5dced221690fa5b995bac1301733deaff17d/KC-Catalog_spread-12.jpg" /><img width="3138" height="1961" width_o="3138" height_o="1961" data-src="https://freight.cargo.site/t/original/i/1bcdabe739f39cb9fd313f16f765eb0b1f6fee963ddb5e226bf527664a0522e8/KC-Catalog_spread-14.jpg" data-mid="46048949" border="0" src="https://freight.cargo.site/w/1000/i/1bcdabe739f39cb9fd313f16f765eb0b1f6fee963ddb5e226bf527664a0522e8/KC-Catalog_spread-14.jpg" /><img width="3138" height="1961" width_o="3138" height_o="1961" data-src="https://freight.cargo.site/t/original/i/77616123a0c8f43156833964534e589995419e5f98b7f2d8758d48e73fd1bc6a/KC-Catalog_spread-13.jpg" data-mid="46048948" border="0" src="https://freight.cargo.site/w/1000/i/77616123a0c8f43156833964534e589995419e5f98b7f2d8758d48e73fd1bc6a/KC-Catalog_spread-13.jpg" /> Completed while Employed at Design Army; Creative Direction: Pum Lefebure; Photography: Taran Z; Copywriting: Holly Sheldon https://lucasbadger.com/JHU-Engineering Sun, 29 Apr 2018 23:49:10 +0000 Lucas Badger - Design + Art Direction https://lucasbadger.com/JHU-Engineering <img width="2052" height="1282" width_o="2052" height_o="1282" data-src="https://freight.cargo.site/t/original/i/64ec88ffff7aa1da1742c0961475d260c18395b027e0f7e323c40d2445db988c/WSE-mag_CVR.jpg" data-mid="15576916" border="0" src="https://freight.cargo.site/w/1000/i/64ec88ffff7aa1da1742c0961475d260c18395b027e0f7e323c40d2445db988c/WSE-mag_CVR.jpg" /> JHU Engineering Magazine redesignDESIGN, ART DIRECTION, WEB DESIGN︎ Comprehensive redesign of Johns Hopkins University (JHU) Whiting School of Engineering’s magazine. From a complete reworking on the content structure, to a new visual language through revamped color and type palettes, to a fully-responsive website, the result is a reader experience that better represents the innovation and creativity of the school and it’s people. <img width="3144" height="1964" width_o="3144" height_o="1964" data-src="https://freight.cargo.site/t/original/i/2235d3a97e3133fb2aad878b9eca029e96690c9eda350204a3c2bf251283e519/WSE-cover-strategy.jpg" data-mid="15577030" border="0" src="https://freight.cargo.site/w/1000/i/2235d3a97e3133fb2aad878b9eca029e96690c9eda350204a3c2bf251283e519/WSE-cover-strategy.jpg" /> Cover Strategy To underscore the magazine’s relevance to the engineering world and journalistic excellence — as well as engage readers beyond the JHU Alumni circle — the masthead was overhauled to appeal to a broader tech-minded public. This design also promotes noteworthy stories in each issue more effectively, and accommodates diversity in cover art styles more easily. <img width="3344" height="2090" width_o="3344" height_o="2090" data-src="https://freight.cargo.site/t/original/i/a5274b67f8456b70eec55bcbf33e1f576768f8df8f8364dbcf1f50f4e22a2dba/WSE-grid-1.jpg" data-mid="15577054" border="0" src="https://freight.cargo.site/w/1000/i/a5274b67f8456b70eec55bcbf33e1f576768f8df8f8364dbcf1f50f4e22a2dba/WSE-grid-1.jpg" /> Grid Structure&nbsp;With a need to accommodate both short- and long-form content, a dynamic grid system provides overall layout consistency while allowing for flexibility in design and content hierarchy. <img width="3144" height="1964" width_o="3144" height_o="1964" data-src="https://freight.cargo.site/t/original/i/d4e0b2a1779f21f8a1b0edb19f50f51095081b6b13c839b59dd643cb4c4f2cc4/WSE-palettes.jpg" data-mid="15577107" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d4e0b2a1779f21f8a1b0edb19f50f51095081b6b13c839b59dd643cb4c4f2cc4/WSE-palettes.jpg" /> <img width="3144" height="1964" width_o="3144" height_o="1964" data-src="https://freight.cargo.site/t/original/i/b2d7d618a8deef5c956d80c1144d3fd146832176ad33180f55c12093754208f3/WSE-palettes-2.jpg" data-mid="15577106" border="0" src="https://freight.cargo.site/w/1000/i/b2d7d618a8deef5c956d80c1144d3fd146832176ad33180f55c12093754208f3/WSE-palettes-2.jpg" /> Type &amp; color palettes An overarching rebrand of the university launched during the early stages of the redesign. To adhere to these new&nbsp;guidelines while still addressing the unique concerns of the existing publication, a curated type palette and color-coded content sections struck the perfect balance. <img width="2056" height="1285" width_o="2056" height_o="1285" data-src="https://freight.cargo.site/t/original/i/d1c498225fbcf5110c8110714369fcd0e7add131b74b82d837b09a1088bd4ce2/WSE-mag_spread-1.jpg" data-mid="15577170" border="0" src="https://freight.cargo.site/w/1000/i/d1c498225fbcf5110c8110714369fcd0e7add131b74b82d837b09a1088bd4ce2/WSE-mag_spread-1.jpg" /> <img width="2056" height="1285" width_o="2056" height_o="1285" data-src="https://freight.cargo.site/t/original/i/50c61fe46f7aa254df4e728523e25e56f595fcaba564d5fac8657bab3648be00/WSE-mag_spread-3.jpg" data-mid="15577172" border="0" src="https://freight.cargo.site/w/1000/i/50c61fe46f7aa254df4e728523e25e56f595fcaba564d5fac8657bab3648be00/WSE-mag_spread-3.jpg" /> <img width="1041" height="1285" width_o="1041" height_o="1285" data-src="https://freight.cargo.site/t/original/i/43e8972e349c1471159b68087af9b6613b66a4f90bf0be5d0e72a3c44462fae9/WSE-mag_spread-2.jpg" data-mid="15577171" border="0" src="https://freight.cargo.site/w/1000/i/43e8972e349c1471159b68087af9b6613b66a4f90bf0be5d0e72a3c44462fae9/WSE-mag_spread-2.jpg" /> <img width="1041" height="1285" width_o="1041" height_o="1285" data-src="https://freight.cargo.site/t/original/i/cd74d6bc78e745de59b36497895935501bd2748b0d5867befa1a9b6018a034fc/WSE-mag_spread-4.jpg" data-mid="15577173" border="0" src="https://freight.cargo.site/w/1000/i/cd74d6bc78e745de59b36497895935501bd2748b0d5867befa1a9b6018a034fc/WSE-mag_spread-4.jpg" /> <img width="2056" height="1285" width_o="2056" height_o="1285" data-src="https://freight.cargo.site/t/original/i/64508826ef37d6670f25a2941e3d35a865147c9b927a133646b9d317974fe78a/WSE-mag_spread-5.jpg" data-mid="15577174" border="0" src="https://freight.cargo.site/w/1000/i/64508826ef37d6670f25a2941e3d35a865147c9b927a133646b9d317974fe78a/WSE-mag_spread-5.jpg" /> <img width="1043" height="1284" width_o="1043" height_o="1284" data-src="https://freight.cargo.site/t/original/i/8efab73971abe64898f7c2008132fbeec61ceb8643a2fe43e95b6aea5744cc36/WSE-mag_spread-6.jpg" data-mid="15577175" border="0" src="https://freight.cargo.site/w/1000/i/8efab73971abe64898f7c2008132fbeec61ceb8643a2fe43e95b6aea5744cc36/WSE-mag_spread-6.jpg" /> <img width="1042" height="1285" width_o="1042" height_o="1285" data-src="https://freight.cargo.site/t/original/i/f5061828fee64973ffa3df708918314bbbc3c71be5dab334267c521d6c2def27/WSE-mag_spread-8.jpg" data-mid="15577177" border="0" src="https://freight.cargo.site/w/1000/i/f5061828fee64973ffa3df708918314bbbc3c71be5dab334267c521d6c2def27/WSE-mag_spread-8.jpg" /> <img width="1043" height="1285" width_o="1043" height_o="1285" data-src="https://freight.cargo.site/t/original/i/a9f308c611fb0f5858cd6028a68da227ed9589d82bfeb2da24d96d422a822b67/WSE-mag_spread-7.jpg" data-mid="15577176" border="0" src="https://freight.cargo.site/w/1000/i/a9f308c611fb0f5858cd6028a68da227ed9589d82bfeb2da24d96d422a822b67/WSE-mag_spread-7.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/33c7cfce1b41a7ee86026d1b6908088f65a22811a505bbf6c577956e44153e2a/4eee8357310705.59d3c84a9ef4b.jpg" data-mid="45947040" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/33c7cfce1b41a7ee86026d1b6908088f65a22811a505bbf6c577956e44153e2a/4eee8357310705.59d3c84a9ef4b.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4e1707fc482195e46669cde08c1880e2d26490d758a8c0618673435f16b1ac7a/9d625d57310705.59d3c84a9dc9b.jpg" data-mid="45947326" border="0" src="https://freight.cargo.site/w/1000/i/4e1707fc482195e46669cde08c1880e2d26490d758a8c0618673435f16b1ac7a/9d625d57310705.59d3c84a9dc9b.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/89179478366e93885716076d8ee6b665d9bdee8544794a1d8af0fa3b510975b4/f84a4957310705.59d3c84a9c3e8.jpg" data-mid="45947459" border="0" src="https://freight.cargo.site/w/1000/i/89179478366e93885716076d8ee6b665d9bdee8544794a1d8af0fa3b510975b4/f84a4957310705.59d3c84a9c3e8.jpg" /> <img width="2056" height="1285" width_o="2056" height_o="1285" data-src="https://freight.cargo.site/t/original/i/f0610c662fa9ac65577dee36b19576855043fea1e70c9f13645dd664f143d3dc/WSE-mag_feature-5.jpg" data-mid="46043441" border="0" src="https://freight.cargo.site/w/1000/i/f0610c662fa9ac65577dee36b19576855043fea1e70c9f13645dd664f143d3dc/WSE-mag_feature-5.jpg" /> <img width="2056" height="1285" width_o="2056" height_o="1285" data-src="https://freight.cargo.site/t/original/i/fab3c772833b560581fabed57d35634a721f5a457d09d1d40e0a386422ee37e6/WSE-mag_feature-7.jpg" data-mid="46043442" border="0" src="https://freight.cargo.site/w/1000/i/fab3c772833b560581fabed57d35634a721f5a457d09d1d40e0a386422ee37e6/WSE-mag_feature-7.jpg" /> <img width="2056" height="1285" width_o="2056" height_o="1285" data-src="https://freight.cargo.site/t/original/i/d6fca6f85936bf081b9366172433c3e7beb535d2446cf0e0b2791f47423fcc9f/WSE-mag_feature-4.jpg" data-mid="46043440" border="0" src="https://freight.cargo.site/w/1000/i/d6fca6f85936bf081b9366172433c3e7beb535d2446cf0e0b2791f47423fcc9f/WSE-mag_feature-4.jpg" /> <img width="2056" height="1285" width_o="2056" height_o="1285" data-src="https://freight.cargo.site/t/original/i/08e5cfaee3c9b46d4a5f87aa0106e35977940d65c1b501618c69ec544b9e3b36/WSE-mag_feature-12.jpg" data-mid="46043443" border="0" src="https://freight.cargo.site/w/1000/i/08e5cfaee3c9b46d4a5f87aa0106e35977940d65c1b501618c69ec544b9e3b36/WSE-mag_feature-12.jpg" /> Features Various designs for the redesign launch and subsequent issues. <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9857cd012ecd094aa2d4b36acc911aca6aa0eb725843ebb7c35927ba7ec4796b/5701ef56847287.59d58ea66b480.jpg" data-mid="45949668" border="0" src="https://freight.cargo.site/w/1000/i/9857cd012ecd094aa2d4b36acc911aca6aa0eb725843ebb7c35927ba7ec4796b/5701ef56847287.59d58ea66b480.jpg" /> Website During the research phase, it was determined there was a fast-growing digital audience. A fully-responsive website was developed to bring a consistent, branded experience across desktop, tablet, and mobile devices. <img width="2800" height="1673" width_o="2800" height_o="1673" data-src="https://freight.cargo.site/t/original/i/34f48d4b6079b9c052e225c4a8d6b4fb4fcdc3b32e542d1c0f30154e596396a0/d72a8956847287.5a1f486e6d1d4.jpg" data-mid="45949643" border="0" src="https://freight.cargo.site/w/1000/i/34f48d4b6079b9c052e225c4a8d6b4fb4fcdc3b32e542d1c0f30154e596396a0/d72a8956847287.5a1f486e6d1d4.jpg" /><img width="1200" height="717" width_o="1200" height_o="717" data-src="https://freight.cargo.site/t/original/i/6f475e6de4465a6ef8a93f0470ac4c3f9f3baebc2141b53857a90d76bc1ecdec/6fde4156847287.5a1f486e210d2.jpg" data-mid="45949640" border="0" src="https://freight.cargo.site/w/1000/i/6f475e6de4465a6ef8a93f0470ac4c3f9f3baebc2141b53857a90d76bc1ecdec/6fde4156847287.5a1f486e210d2.jpg" /> <img width="1200" height="717" width_o="1200" height_o="717" data-src="https://freight.cargo.site/t/original/i/2eb1d6b48b7972b799b1b89f543fac35bf7da0980e8f787732f9796777ed6e35/b1022856847287.5a1f486e21648.jpg" data-mid="45949642" border="0" src="https://freight.cargo.site/w/1000/i/2eb1d6b48b7972b799b1b89f543fac35bf7da0980e8f787732f9796777ed6e35/b1022856847287.5a1f486e21648.jpg" /><img width="2800" height="1673" width_o="2800" height_o="1673" data-src="https://freight.cargo.site/t/original/i/c508027fc156cde42907dd78bce80b6e0c4062a76303018718fb0367f102f97f/74377a56847287.5a1f486e6d742.jpg" data-mid="45949641" border="0" src="https://freight.cargo.site/w/1000/i/c508027fc156cde42907dd78bce80b6e0c4062a76303018718fb0367f102f97f/74377a56847287.5a1f486e6d742.jpg" /> Completed while employed at B. Creative Group (BCG);&nbsp;Editors: Abby Lattes, Sue DePasquale; Creative Direction: Greg Bennett; Photography: Will Kirk, Howard Korn, Christopher Myers; Co-designers: Sarah Yeager